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Channel 4 gets creative with its fully signed Paralympic Games ad break
Channel 4 has partnered with a number of leading brands including Samsung, Maltesers and Nationwide to be part of its first ad break to be accessible to deaf and hard of hearing viewers.The broadcaster...
View ArticleChannel 4 lands rights to 2020 Paralympics coverage following...
Channel 4 has retained the broadcast rights to the Paralympic Games, with the International Paralympic Committee (IPC) signing a letter of intent for the broadcaster to cover the next two editions of...
View ArticleSnapchat continues Rio 2016 push as it partners with IPC for first global...
Snapchat is continuing its coverage of the Rio 2016 Games by partnering with the International Paralympic Committee (IPC) to showcase the world's first Paralympic Live Story on the platform. Live...
View ArticleSamsung, Visa and P&G score big at Paralympics
The Olympics in Rio this year gave fuel for advertisers to continue their campaigns into the Paralympics, and those who did scored big on the Brand Agility Index by PR firm WE Communications.WE marked...
View Article10 of the most inspiring Olympic Games ads with Usain Bolt, Eddie the Eagle...
The Olympics and its equally-inspiring offshoots, the Paralympics and the Special Olympics, come around every four years representing an ideal opportunity for brands around the world to sow a little...
View ArticleUnited Airlines makes super heroes of Olympians and employees
United Airlines, in celebration of Team USA’s participation in the upcoming Olympic and Paralympic Winter Games 2018 in PyeongChang, South Korea, is shining a spotlight on Olympians and its own...
View ArticleToyota releases two ads that will air on Super Bowl Sunday
Toyota is using 90 seconds of airtime during the Super Bowl to promote its global partnerships with the Olympics and Paralympics.The two spots are part of Toyota’s global ‘Start Your Impossible’...
View ArticleUK Top Shazamed Ads: River Island takes third place shredding stereotypes and...
The Drum Shazam Chart is based on the number of times each ad has been Shazamed over the past week using the music identification app.River Island’s much-talked about ‘gender-free’ campaign has snapped...
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Toyota lets people in on what it feels like to be a legally blind skier
For most people, just setting foot on a ski slope might give them anxiety, but for someone who can’t see, skiing might seem a daunting activity.A new social campaign by Toyota lets people know what...
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YouTube Re:View: Taylor Swift, heli-jumps, and self-driving cars
Welcome to YouTube Re:View. This week, we see Taylor Swift flourish outside of the media spotlight, witness Will Smith's response to his heli-jump challenge and find out that a dissertation actually...
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